Claudia Ross


Claudia Ross is the Principal and CEO of Cross Marketing, a public relations and marketing company in San Francisco with representation in New York City, Los Angeles and partners in each major market nationwide. She has served as a Marketing Instructor at the Fashion Institute of Design and Merchandising, has been invited to speak at UC Berkeley and University of San Francisco's Marketing and Business Schools for her expertise in strategic marketing, and has been featured in 2009 book Y In the Workplace and on national Blogtalk Radio. From 1997 to 2006, Ross was the Northwest Advertising Director for both Harper's Bazaar and Marie Claire magazines, where she worked with a variety of fashion, beauty and non-endemic accounts providing sales and marketing partnerships to companies such as Nike and Gap Inc. In 2005, Claudia Castillo Ross founded Cross Marketing in San Francisco, dedicated to pursuing a cross between marketing and philanthropy. As Chairman of the Board for Raphael House, board member for Children of Shelters and Family Builders, and a partner for several non-profit organizations, Ross has been active in the community and served as Chair for several large-scale fundraising programs. She is committed to growing her marketing company by providing multi- platform marketing and public relations services for clients such as CHANEL, Louis Vuitton, Saks Fifth Avenue, Banana Republic, Restoration Hardware, John Varvatos, and Goyard, as well as a variety of non-profit organizations in the Bay Area. Ross is the national "Style Expert" for Judith Ripka, and has appeared on national television shows such as the E! Red Carpet Pre-Show for the 2008 Emmy’s and the 2009 SAG Awards, and on Lifetime’s BLUSH series.

Claudia Castillo Ross has been named one of the top three PR women in San Francisco by San Francisco Magazine in its July 2006 Best of the Bay issue, and again in the March 2017 edition of the Nob Hill Gazette. She was recently featured on ABC 7's View from the Bay as a philanthropist and "Party Planner Extraordinaire" and in W Magazine's January 2010 issue as their Guest Style Guru.

Claudia Castillo Ross has lived in Europe, Latin America and most recently, in the Bay Area with her husband and two sons.

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Vicky Morel joins the Cross Marketing Group as its first CFO. She comes to Cross with extensive experience in budget and finance, human resources, and public relations. Most recently she acted for 20 years as Director of Business Services and Human Resources in the Chancellor's Immediate Office at the University of California, Berkeley. She has also worked as Sales Executive and has served on the Executive Board for Darlington & Simpson Rolling Mills (DSRM), Inc., a major corporation in the steel industry based in Houston, Texas and in San Francisco. In her time at DSRM, Vicky's work took her to the far corners of the Western Hemisphere, including England, Canada, the U.S., Mexico and South America. Vicky has lived in Colombia, Houston, Texas and Northern and Southern California. She is married and has a daughter and two grandchildren. Her interests are cooking, gardening, and spending time with her two young grandsons.

Mark Olson


With a wealth of experience from the luxury fashion and journalism worlds, Mark Olson brings a unique skill set to the Cross team and clients. Mark joined Cross Marketing with a BS in Communication from Boston University, a passion for lifestyle communication, and a finger on the pulse of the ever-changing luxury landscape.

With experience successfully launching brands and opening boutiques in the Bay Area, Mark works as a publicist and account manager at Cross Marketing. He prides himself on an understanding of the individual needs of each client and the unique media landscape in San Francisco and beyond. 


Beth brings her passion for architecture and design to the Cross Marketing team along with many years of experience in advertising and marketing. Following seven years in advertising where she executed branding campaigns for Yahoo!, Alaska Airlines, Vail Resorts and more; Beth joined Rock Creek Winery to manage all marketing and events.

She then spent five years in real estate as a partner and lead designer with Twelve Wildwood. She joins the Cross team as a consultant and account manager with a keen eye for design and understanding of the importance of ROI partnered with exceptional service



Christina Soza brings her expertise in communications, media, and event planning to Cross Marketing PR, managing the firm’s events ranging from intimate dinners for eight VIPs to galas for 300. Having worked with Carnaval San Francisco, top radio personalities and the Communications department at Saint Mary’s College, Christina applies her tight relationships across the media landscape to Cross Marketing’s clients.

Especially passionate in event promotions & planning, volunteering and traveling, she also has a strong interest in lifestyle, fashion and philanthropy. Her a strong enthusiasm and ambition with public relations, events, and building new relationships is easy to see across her work at Cross Marketing and outside of the office.

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Jing Xin is a Public Relations Coordinator at Cross Marketing PR while also currently pursuing a masters degree in Integrated Marketing Communications. Jing takes pride in his science background. He believes it enables him to think critically and better understand clients. Jing’s passion focuses on event planning, content management, and digital marketing.